UrbanCanvas: Exhibition Branding and Promotion
Client
UrbanCanvas
Date
May 2022
Category
Web design

UrbanCanvas, an art collective focusing on urban and street art, was planning a major exhibition and needed a branding package that would reflect the raw, creative energy of the artists involved. They asked me to design everything from promotional materials to the exhibition space layout.
I developed a bold, graffiti-inspired visual identity for the exhibition, using vibrant colors and textured typography to capture the spirit of urban art. This extended to posters, social media graphics, and a catalog featuring the artists and their work.
For the exhibition space, I worked with the curators to design a layout that allowed the art to shine, while also creating wayfinding systems that guided visitors through the space.
The exhibition was a hit, drawing record crowds and receiving praise for its cohesive branding and design, which amplified the impact of the art itself.
