EcoRoots: Visual Storytelling for a Sustainable Brand
Client
EcoRoots
Date
February 2023
Category
Web design
EcoRoots, a sustainable lifestyle brand, wanted a visual identity that reflected their commitment to eco-friendly practices and natural products. The challenge was to create a brand that felt organic yet modern, appealing to eco-conscious consumers while maintaining a sleek and professional aesthetic.
I started by developing a logo inspired by nature, using earthy tones and simple, clean lines. The branding extended to packaging design for their product line, including reusable containers and eco-friendly materials.
Additionally, I helped them create a series of visual storytelling elements for their social media platforms, blending product photography with educational content about sustainability. This helped EcoRoots not only showcase their products but also connect with their audience on a deeper, value-driven level.
The rebrand was a huge success, resulting in increased brand recognition and a surge in online sales. EcoRoots has since expanded its product range, and the brand’s aesthetic remains a key part of their ongoing marketing strategy.
