Aurora Skincare: Packaging Design and Rebrand
Client
Aurora Skincare
Date
November 2023
Category
Web design
Aurora Skincare, a luxury skincare brand, approached me for a complete rebrand. They wanted a sophisticated, elegant look that reflected their high-end, all-natural products.
I began by redesigning their logo, opting for a minimalist wordmark with sleek, serif typography to evoke luxury. The color palette incorporated soft golds and neutrals, paired with rich, deep tones to create a sense of refinement and exclusivity.
The packaging design was a key element of the rebrand. I created a series of sleek, eco-friendly containers, including glass jars and matte-finished bottles, with embossed details and elegant labels.
The new branding was a hit with Aurora’s customers, elevating the brand’s image and aligning it with the luxury market. Following the rebrand, the company saw a significant increase in both sales and brand awareness.
